Unexpected Experiences

Client: Renault Trucks France
Agency: American Express M&E / GBT
Reason: Commercial Challenge
Concept: Héritage & Performance
Destination: Lyon (France)
Number of Participants: 100 participants
Origin: France, Italy, Spain, Portugal, Switzerland, Netherlands, Denmark, Germany, Belgium, United Kingdom, Poland and Eastern European countries, Baltic and Scandinavian countries, North Africa (Algeria and Morocco ), Central Africa and Turkey.

Heritage & Performance is the result of a commercial, marketing and technical synthesis which should give new impetus to RT without making it forget where it comes from and what its values are. By combining the historical notions of the brand, its developments and its current commitment to wanting to be strong and present on the market in the face of competition, it is necessary and essential to position the image of this challenge between what RT was to through time, and what the company is aiming for today. These are the elements that made the participants present in this challenge win: they understood the stakes, they are its ambassadors.

Client: Mini. BMW Group Benelux
Agency: American Express M&E / GBT
Reason: Business Incentive. Incentive trip
Concept: UNOCVER LUXURY
Destination: La Réunion
Number of Participants: 40 persons

Luxury means being free to discover new and exhilarating experiences in exotic, exclusive locations around the world. It means incredible memories that stay with us for a lifetime. It means living experiences that money can’t buy. The world’s most luxurious places are hidden away, gems that hold the potential to try adrenaline-fuelled activities or discoverunthinkable sights. It is a wild world out there, rich with new opportunities and fresh experiences just waiting to be discovered. Go out there. Find them. Uncover Luxury.

Client: Volkswagen Financial Services Spain
Agency: American Express M&E / GBT
Reason: Volkswagen Excellence Awards
Concpet: La mirada de la Excelencia
Destination: Vienna - Austria
Number of Participants: 60 persons

Artists look differently. They look beyond. They perceive the harmony, the intimate life of reality and keep the knowledge in their gaze. And Vienna is the perfect place to check it out. That is why we propose as a concept: THE LOOK OF EXCELLENCE. We are inspired by the figure of the artist (in the broader concept of him) and his vision of the world. Interpreting reality to transform it into something new capable of generating feelings is his hallmark. The winners of the Volkswagen Excellence Awards share with the artist the ability to see the details that make the difference. That is why we highlight the importance of your look. It is the way they observe their surroundings that makes them stand out. Like the creators that we can discover in a city so bathed in culture and art as Vienna.

Client: Orange France
Agency: American Express M&E / GBT
Reason: Year Business Champions Winners
Concept: Modern heroes
Destination: 4 destinations: Costa Rica, Montreal, Singapore & Sri Lanka
Number of Participants: 150 persons

"It’s not what you do in your everyday job that makes you a hero, it’s what you do’ above and beyond ’your normally duties in times of struggle or pressure that marks the distinction." They are young, fresh, creative, innovative, wild… they are modern heroes. They are the heroes of the future.

Costa Rica: Jungle Fever
Singapore: The skyline of the future
Montreal: Living the Indian Summer
Sri Lanka: The Enchanted Island

Client: Volkswagen of America (VWoA). US Market
Agency: American Express M&E / GBT
Reason: Dealer Recognition Event. Annual reward trips
Concept: President's Excursion - Summer Challenges
Destination: Quebec (Canada) / Lisboa (Portugal)
Number of Participants: 136 participants / 114 participants

The purpose of these annual reward trips is to recognize top performing dealers in the VWoA network by treating them to all-inclusive and highly prestigious trips to pre-planned destinations.
The trips should provide an exclusive experience for the winners and guests – that distinguish winning VW Dealer Principals as our honored partners. The VW Dealer Principals are successful entrepreneurs who tend to be extremely wealthy individuals with high expectations and an affluent lifestyle. The chosen partner and winning destinations will need to demonstrate unique touches through the program, along with a high level of detail to make the participants feel special.

Client: Volvo Trucks France
Agency: American Express M&E / GBT
Reason: Kick-Off Volvo Trucks France 2017
Concept: Au somme de l'excellence
Destination: Gothenburg - Sweden
Number of Participants: 250 persons

Client: Liberty Seguros
Agency: American Express M&E / GBT
Reason: Business Incentive. Incentive trip
Concpet: La Moderna Tradición Rusa
Destination: Moscow - Saint Petersburg
Number of Participants: 60 persons

A journey taken care of in detail discovering the imperial cities of northern Europe that ooze splendor and tradition of bygone times. Discovering the magical consonance with the most suggestive current modernity. One Russia in two cities. An essential journey, which will take us from cosmopolitan Moscow to Imperial Saint Petersburg. A journey through opulence, bold colors and sparkling gold. A journey through the detailed craftsmanship contrasted with resounding and opulent furniture. A walk between bright colors, between the wealth of contemporary and classic environments of today. Luxury and tradition full of modernity. The Russian style is imposed, with all its luxuries. A splendor that lasts for generations. Palaces, cathedrals and statues from the era of tsars and the Soviet regime, survive the time, and intermingle with a modern and developed Russia, as if it had been created anew.
Welcome to The Modern Russian Tradition!

Client: Mini. Renault France
Agency: American Express M&E / GBT
Reason: Incentive trip. Incentive Challenge
Concpet: Challenge DCF2017
Destination: La Réunion
Number of Participants: 40 participants per group

Client: Janssen. Johnson & Johnson. France
Agency: American Express M&E / GBT
Reason: Convention - Training days
Concept: UH10. Universités Janssen D'Hématologie
Destination: Paris. France
Number of Participants: 150 participants

An emblematic event awaited for 10 years now. A key event in the world of hematology. A major moment that sets the pace for the Janssen year. A historic event that has contributed and still contributes to the advancement of research in hematology and the education of specialists. A moment of conviviality and effective sharing between the various players in hematology health. An important celebration this year which seals a lasting trusting partnership in hematology.

Client: Volvo Trucks. France
Agency: American Express M&E / GBT
Reason: Customer Trip
Concept: Asia Experience
Destination: Hong Kong
Number of Participants: 150 participants

Client: American Express M&E / GBT
Agency: American Express M&E / GBT
Reason: Anual Europe Meeting. Award & Gala Dinner.
Concept: G6 SUMMIT 2016
Destination: Madrid. Spain
Number of Participants: 100 participants

- Strengthen the sense of pride and belonging part of the company.
- Offer an attractive, "playful" event to motivate participants on the theme of performance (vs business context).
- Affirm the company's recognition for commitment and energy to exceed objectives.

Client: VEON. Benelux
Agency: American Express M&E / GBT
Reason: Global Suplier Day
Concept: Driving the future
Destination: Amsterdam
Number of Participants: 250 participants - All CEO of large telecom corporation

The event is in order to thank their partners and negotiate all new deals and contracts for billions of dollars during separate session during the 2 days. Veon is busy with an image and brand name change from vimplecom to Veon and wants to become a tech firm in look and feel, newest technology, innovation, attract new young staff.

Client: Volvo Group
Agency: American Express M&E / GBT
Reason: VISTA. Volvo aftermarket competitions
Concept: Driven by pasion
Destination: Semifinals: Barcelona / Final: Gothenburg
Number of Participants: 2500 participants

VISTA, Volvo International Service Training Award, is a global Volvo Car Group competence-development activity in the form of a worldwide competition. It is held biannually and its heritage reaches back more than 40 years. The fundamental goal for VISTA participants is to find, gather and interpret information and transform it into the skills and knowledge needed to solve theoretical and practical tasks. The competition is also designed to encourage communication between departments within the dealership. VISTA covers both technical and commercial areas of the aftermarket business. It therefore helps participants develop their own competencies, improve their teamwork and gain recognition through competing with colleagues.
This is a competition driven by passion

Client: Atlantic Guillot - Atlantic Thermor - Delta dore - Isover - Placoplatre
Agency: American Express M&E / GBT
Reason: Study seminar
Concept: Rencontre des Promoteurs
Destination: Krakow
Number of Participants: 120 participants

The Promoters' Meeting is a study seminar that brings together, during a common event, the prescription teams from a consortium of 5 industrial partners. (Atlantic Guillot - Atlantic Thermor - Delta dore - Isover - Placoplatre) This event helps to position oneself on collective residential markets and inform participants about the commercial orientations of industrialists by facilitating discussions (on current events, issues, individual and market issues)
- Publicize product & service offers - Conquer prospects, new market shares - Customer loyalty - Create moments of professional exchange - Initiate or strengthen a privileged relationship between manufacturers and the clients present

Client: American Express GBT & Evian Championship
Agency: American Express M&E / GBT
Reason: Annual LPGA women's Major golf tournaments
Place: Evian (France)

Client: American Express M&E
Agency: American Express M&E / GBT
Reason: VIP Business Incentive. Luxury Trip
Concept: The Colours of Luxury
Destination: Belize
Number of Participants: 20 participants

Subtle. Changeable. Beautiful. Colour is everywhere around us and shapes our reality. Luxurious experiences have the potential to unlock an undiscovered spectrum of colour, altering reality and adding depth and emotion to life. Serene, with clear blue waters washing over your body. Courageous, exploring a mixture of greens in mystical jungles. Joyful, with soft golden sands between your toes. Free, while gazing on pale orange sunsets that stretch to infinity. Prepare to experience Belize, the luxurious canvas upon which THE COLOURS OF LUXURY are painted.

Client: American Express M&E / GBT
Agency: American Express M&E / GBT
Reason: Global Employee Meeting & Supplier Showcase
Concept: INTER[action]
Destination: Orlando
Number of Participants: 1200 participants

INTER[action], which has been based in North America, brings together the global team from American Express Meetings & Events and their suppliers for three days of meetings, networking, and celebrations.